Other targeting options for your campaign include education level, demographics like gender and age, work experience and interests. For example, you might choose to target those in finance or working for a nonprofit organization.

Whether you have a brand name in mind or want to target employees working in a specific niche, this is something the LinkedIn advertising platform can account for. One of the reasons advertisers love LinkedIn is because you can target the employees of specific companies. If this isn’t possible, don’t feel as though you have to play with every one of the settings-just choose the ones you need and know. Be detailed for the first campaign, and if possible, find the people who need a specific product/service you offer.

This could be the difference between wasting money and enjoying your best advertising campaign yet. Who do you want to target? You certainly don’t want the wrong people to see your ad. Depending on your goal, you can choose from the three campaign options: Consideration, Awareness and Conversion. When seeing your ads, what do you want people to do? While some will be pushing for website visits, others may crave video views, lead generation or engagement. From here, there are a few decisions you need to make based on the campaign you wish to launch: Objective To start, choose a Campaign Group and a name. If you don’t already have one, you’ll need to create a LinkedIn Campaign Manager account. To start advertising on LinkedIn, you’ll go through their marketing platform, LinkedIn Marketing Solutions. Then, we’re going to take you through the best way to succeed with LinkedIn Campaign Manager.

Analyze performance and use this analysis to optimize ads.

In this guide, you’re going to learn how to: If you’re looking to get started on LinkedIn, you’ll need an optimized marketing campaign. Used by over 500 million professionals around the globe, LinkedIn is a place for brands to create compelling content, hire, and generate interest and exposure whether targeting individuals or brands.

Linkedin campaign management